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Allure.com – SEPTEMBER 2013

September 30, 2013

The editors at Allure reviewed their favorite products for the week. Joico’s Smooth Cure Thermal Styling Protectant was featured for leaving hair silky smooth when used with a flat iron! Here’s what they had to say:

HOW IT FEELS/SMELLS/LOOKS: We’re fans of this lightweight spray’s floral scent—it’s way more sophisticated than a typical hair product. It leaves strands feeling soft, not greasy or sticky.

WHY WE LIKE IT: The formula is really light—it doesn’t weigh down even the finest hair—but still works really well, especially when used with a flatiron. Our strands looked sleeker and straighter than usual and had a healthy dose of shine to boot.

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