Destination Éducation Global

Beauty Launchpad – MAY 2013

May 2013

There is no other day more important for a woman’s hair to look perfect than on her wedding day. Joico conducted a 2012 study with Wakefield Research, that measured 73% of American women saying the biggest “hair moment” in her life is her wedding. Joico’s award winning Power Spray Fast-Dry Finishing Spray will keep strands flexible, providing a firm hold for an all day to night affair!

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Joico Smooth Cure Shampoo and Conditioner utilize KeraShield Complex to decrease frizz and increase manageability.

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Finalists of the Fashion Frenzy student makeover competition are flown to Miami to compete at Intercoiffure America/Canada’s Spring Symposium 2013, and are mentored by industry heavyweights such as Beth Minardi and Cherry Petenbrink. Contestants receive special mentoring session prior to the final competition.

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Beauty Launchpad features things you need to know about Twitter. Joico’s Public Relations/Communications Director, Valerie Robinett, breaks down Twitter slang:

idk: I don’t know
wtv: Whatever
ykyat: You know you’re addicted to
yoyo: You’re on your own

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