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For the male trendsetter, Joico’s Flex Control Pliable Paste separates and imparts a matte finish on his hair.
“Finding the perfect shampoo and conditioner is like finding your soulmate” (Unknown). Joico’s Color Endure Shampoo and Conditioner forgo sulfates in favor of color-preserving ingredients and nourishing Bio-Advanced Peptide Complex.
The Thick of It: Joico’s Body Luxe Volumizing Elixir is a lightweight, heat-activated styling lotion that envelopes limp strands to build thickness and body.
There’s a fresh color line on the shelves of Charles David Salon & Spas. The boutique chain recently opted to convert its haircolor label of choice to Beth Minardi Signature and Vero K-PAK Color. Co-Owners Charles Dudley and David Honeycutt’s color services account for 65% of their business so it’s crucial that any alterations to color services support the salons’ reputation for excellence. “Clients are saying their hair has never been shinier and healthier. As an owner, these types of messages are music to my ears!” Honeycutt says.