Beauty Launchpad – SEPTEMBER 2013

September 2013

Damaged ends can find relief in this hair healer: Joico K-PAK Split End Mender has a Dual Polymer Bonding Technology that penetrates porous ends and creates a durable bond.

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Top salons help survivors during Breast Cancer Awareness month by carrying products that aid in research, education and early detection. Joico’s annual push to support breast cancer research continues with its “Style for a Cure” campaign, which includes specially designed top stylers JoiMist Firm hairspray and JoiWhip foam as well as marketing support for salons that wish to hold their own breast cancer-related events.

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Joico helped pamper attendees of the fifth-annual “On the Go” Mother-Daughter Mother’s Day event held poolside at the Thompson Beverly Hills Hotel in Beverly Hills, CA. Celebs such as Christina Milian, Sean Lowe and Nicole Murphy showed up while Joico Celebrity Colorist George Papanikolas offered style tricks and tips for guests.

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When it comes to brunette haircolor, Joico Celebrity Colorist George Papanikolas gives this advice: “Enhance brunettes with chunky highlights.”

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