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May 13, 2013
This weekend many Hollywood Celebs treated their mothers, daughters, and significant others to a day of pampering by attending the 5th Annual On The Go Mothers Day Beauty Event at the Thompson Hotel Rooftop Pool in Hollywood, CA.
Attendees were given a day of Hollywoods best beauty services including hair styles by Celebrity Colorist, Joico’s George Papanikolas, Colorist to the Kardashians, Nicole Richie, and more. Guests also got to get their hair braided or styled by Celebrity Stylist Mika Fowler, stylist to Olivia Munn and Annalynne McCord.
As a sponsor, Joico presented an instagram photobooth, while promoting their new wedding campaign: Joico Wows Your Vows. This was for Dancing with the Stars and ABCS the Bachelor– Sean Lowe and fiancé Catherine Giudici to stop by. While Catherine got styled by George Papanikolas, Sean nabbed some Power Spray and graciously mingled with the many starstruck mothers who crowded around him.