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August 26, 2013
The New designed You Tube space in LA hosted the kick off day for BeautyCon 2013. Celebrities such as Christina Milian and Sophia Bush attended as panelists. Media and guests were offered tours of the YouTube space, and enjoyed meeting with brands such as Neutrogena, Jurlique, Joico Hair Care, Revitalash, Lightening Whitening, LORAC, Destiny Candles, and Bare Minerals. Guests left with one of the most wanted gift bags. On Saturday, Joico Celebrity Colorist- George Papanikolas, along with other Vloggers and Bloggers hosted panels discussing latest trends.
Over at the event’s Burn It or Buy It fashion panel hosted by the GIOGO Show, the year’s top trends were up for debate. Hair stylist George Papanikolas, Racked’s own EIC, plus a handful of YouTube’s star vloggers expressed their love or dismay for heavy eye and lip looks (ditch it), fringe bikinis (totally out), and crop tops (a resounding “IN!”). Harsh ombre is out, and caring for hair color is always in (with Joico’s RevitaLuxe of course).