California Wedding Day – MAY 2013

May 2013

BRIDES: You’ve got the gown, the shoes and the hunky man waiting for you at the end of the aisle – but what about your bridal hairstyle? Joico conducted a survey which discovered that most women don’t start planning their bridal hair until eight days before the wedding, even though 73% of women think that their wedding is the biggest hair day of their life. That’s a lot of pressure for your tresses! Luckily Damien Carney, Joico International Artistic Director (and man behind the gorgeous hairstyles seen in California Wedding Day SS13 Summer Rose fashion feature), is here to help in a special wedding edition of the brand’s hit miniseries Drab to Fab. He shows off two beautiful styles for the bride and her mother, with instructions on how they can be created at home.

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