Cosmopolitan – JULY 2013

July 2013

Cosmpolitan asks, “What’s Your Damage?” For those who bleach their hair, Cosmopolitan turned to Joico Celebrity Colorist, George Papanikolas for expert advice. Since stripping the hair of it’s pigment is extremely damaging, use a shampoo for blondes, Joico Color Endure Violet Shampoo. Those who lighten their hair every 4-6 weeks (“blonderexics”), George suggests trying Balayage – a French technique that consists of hand painted highlights that start away from the root. They grow out less noticeably, reducing salon trips to only 2-3 times a year.

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