Beauty Launchpad – MAY 2013

May 2013

There is no other day more important for a woman’s hair to look perfect than on her wedding day. Joico conducted a 2012 study with Wakefield Research, that measured 73% of American women saying the biggest “hair moment” in her life is her wedding. Joico’s award winning Power Spray Fast-Dry Finishing Spray will keep strands flexible, providing a firm hold for an all day to night affair!


Joico Smooth Cure Shampoo and Conditioner utilize KeraShield Complex to decrease frizz and increase manageability.


Finalists of the Fashion Frenzy student makeover competition are flown to Miami to compete at Intercoiffure America/Canada’s Spring Symposium 2013, and are mentored by industry heavyweights such as Beth Minardi and Cherry Petenbrink. Contestants receive special mentoring session prior to the final competition.


Beauty Launchpad features things you need to know about Twitter. Joico’s Public Relations/Communications Director, Valerie Robinett, breaks down Twitter slang:

idk: I don’t know
wtv: Whatever
ykyat: You know you’re addicted to
yoyo: You’re on your own">