Beauty Launchpad

November 13th, 2012

Featuring Quadramine Complex,Joico Vero K-PAK Colorreconstructs hair while coloring. It has six true tone series, and delivers healthy, shiny, long lasting color.

The newest in hairspray – Joico’s Power Spray. It provides provides layer-ability so that the more layers that are added, the firmer the style will stay put all day long.

Zotos International, which includes the brands ISO and Joico, has been awarded the 2012 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA), which honored the company for its 3.3 megawatt on-site wind generation project. The end goal is to power 100% of the Geneva-based manufacturing plant’s electrical needs with renewable energy. For more information click here.

A Joico stylist won an all-expenses paid trip to New York City and attended stellar education at the Artistic Institute in Darien, Connecticut. The lucky stylist was eager to join dozens of peers in Capitol Couture, a hands-on class led by Cherry Petenbrink and Joe Matke. “Sharing knowledge of how haircolor, wigs and wefts all come together was so rewarding,” Petenbrink said.">