Big Fat Cake – May 2013

May 3, 2013

Weddings take the cake when it comes to big “hair moments,” and women are willing to go to great lengths to ensure their hair looks picture perfect beneath their veil. After all, this is a one-shot opportunity to turn heads and make the most glorious bridal entrance ever. In fact, according to a recent national *survey conducted by Wakefield Research on behalf of  Joico, over 70 percent of American women agree, the biggest “hair moment” of a woman’s life is her wedding. Armed with the insights of American women and an expert styling team, Joico offers a marriage of great hair styling advice and a chance for brides to win a beauty and fashion package for their monumental day.

Now you can Turn Heads down the aisle while getting the perfect wedding hair look by utilizing Joico’s New Wedding Edition of Drab to Fab with International Artistic Director, Damien Carney. In this webisode he shows off a mother and daughter getting ready for the big day with two styles that can be re-created at home.">