Estetica Online

October 17th, 2012

Joico/ISO’s Beauty for Hope Initiative is a year-round campaign that includes fundraising events and promotions plus education, support, encouragement and inspiration for professional stylists bent on setting up their own breast cancer-related events. Joico announced a new program that essentially doubles its annual efforts in its fight against breast cancer. Additionally, the Joico Cares tab on is burgeoning as it continues to acknowledge the salons and stylists who continue to participate in Beauty for Hope events.">