Estetica USA – JUNE 2013

June 2013

Joico’s Damien Carney and Revenge‘s budding couture connoisseur, Ashley Madekwe, team up on some great hair tips and styling to complement Carney’s work. The “Drab to Fab” series was recognized in 2012 as as “Silver Winner” by the 7th Annual W3 Awards. Madekwe will join Carney for two more webisodes this year.

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Joico Base Breaker Cool is the product of the month. Base Breaker Cool controls warmth with a subtle cool tone while lightening virgin hair one level in just 10 minutes. Formulated with Joico’s exclusive K-PAK Technology, featuring Quadramine Complex, Base Breaker Cool ensure that hair is left intensely conditioned and glossy. Celebrity Colorist, George Papanikolas has found it to be so useful that he uses it on many of his celebrity clients. “I can break the base in between appointments to eliminate the appearance of dark roots so clients don’t have to highlight as frequently.”">