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Joico’s professional stylists speak to Estetica about the future of haircolor. Now haircolor has “the ability to protect and condition,” says Beth Minardi, creator and innovator Minardi Luxury Color Care. Joico Vero K-PAK Color contains the Quadramine Complex which conditions inside and out for longer lasting color, explains Joico Guest Artist and Hollywood Colorist, Cherry Petenbrink. The unique ingredients in Vero K-PAK Color soften course hair, Joico International Artistic Director Damien Carney says. Hair color is making strides, which only means good things for hair stylists around the world.
Joico International Artistic Director Damien Carney debuts his vision for texture.