Joico, invited top bloggers to hear all about Joico’s new look, new products and new breakthrough in hair care.  Joico International Artistic Director Damien Carney was once again in great demand with the always on-trend gals of some of the hottest blogs in New York and LA as they got the lowdown on the new formulas, new look and fabulous new products that Joico has cooked up for 2013.

Joico introduced its newest products—the “power collection” of Power Spray Fast-Dry Finishing Spray, Power Gel Sculpting Gel, Power Whip Whipped Foam as well as Instant Refresh Dry Shampoo.">