– JUNE 2013

June 17, 2013

Ashley Madekwe and Joico’s artistic director Damien Carney are back with a new tutorial in their Drab to Fab hair how-to video series, and the two pros are joining forces to give us a complete breakdown on the season’s most-popular style. “This is the one look everyone always asks for — relaxed, beachy waves,” Madekwe said. “It’s the kind of style you can wear all day long, take from day to night, and it’s great for the summer.” After lathering up with Joico’s K-PAK Shampoo and Conditioner, Carney used Joico’s Power Whip on the model before working his magic with a curling iron and Power Spray. ”You don’t need to be a perfectionist,” Carney advised. “In fact, a little bit of the imperfections are what makes it quite perfect!” Watch the complete how-to in the video here.">