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Joico Guest Artist, Chad Demchuk, who was named NAHA Colorist of the Year in 2012 and works at Amelia Paris Salon in Glen Mills, Pennsylvania, is a big fan of the 1997 sci-fi film The Fifth Element. The crazy hair color inspired the intense color palette he created with Joico Color Intensity, Vero K-PAK Color and Vero K-PAK Chrome. Demchuk kept his placements close together so the color would blend and marry when the hair moved one way and be bold and intoxicating when it shifted in another direction.
Beth Minardi gives her formula for replicating a child’s almost white-blonde strands by using Joico Base Breaker, 20 -volume Veroxide and Verolight Lightener.