The Beauty Department – JULY 2013

July 15, 2013

If you’re a blonde or even if you have highlights on darker hair, you know that over time the color can turn a hot shade of mellow yellow. It’s hard to get excited about your hair when the tone is off. Enter purple shampoo. Purple is exact opposite of yellow on the color wheel, which is why it cools the gold/brass tones down.

Try Joico Color Endure Violet Shampoo and keep these pointers in mind from The Beauty Department:

  • When you first start using purple shampoo, use it every other time you shampoo and then adjust your useage from there. If you find that it’s still brassy, start using it every time you shampoo. If you see it starting to get just a touch too ashy, slow your usage. I have clients who use it once a week and some who use it every time they shampoo. It really depends on the type of hair you have (and the amount of yellow you’re trying to combat.)
  • If you’re all over blonde, apply a good amount of purple shampoo to the root and let it run out through the ends as you lather and rinse. Typically the top of your hair is more golden/brassy than the ends (if you’re blonde) so you’d want the most concentrated amount up top. The ends are more porous and will grab the color faster so it doesn’t need to stay on the ends as long. Just let it drizzle through the ends and they will catch the color.
  • If you’re not a blonde but have blonde or caramel highlights on hair that’s darker, you’ll want to only apply purple shampoo where you have lightened hair. You can always shampoo your hair with something else up top and then apply the purple toning shampoo to the lighter bits that tend to get brassy.
  • If your hair gets really yellow, let the purple shampoo sit on for 5 min. If you’re just fighting a minimal amount of brass,  a minute or two will be sufficient.
  • If you have a medicated scalp shampoo or just a shampoo that you can’t live without, you can always shampoo twice– once using your regular shampoo to get your hair clean or your scalp taken care of and then once with the purple to tone. I’ve always shampooed my (and my client’s hair) twice to get a super clean canvas for styling. So when I was blonde, I would shampoo once with a cleansing shampoo and then once with purple to tone. Typically purple shampoos aren’t known for their cleansing properties so if you need to get your scalp really clean, try using the two shampoo method.
  • If, by chance, you ever over-do it and take it one purple shampoo too far, don’t worry. Just hop back in the shower and shampoo with a non-purple shampoo and it will fade off.">