February 2013

Joico is again leading the industry in innovation with the introduction of its Bio-Advanced Peptide complex, a powerful hair repair technology. This complex will not only repair current damage, but will also prevent future damage by “creating a shield of protection around the hair structure that lasts up to 25 shampoos”. ThisThatBeauty blogger reviewed several Joico products. Humidity Blocker became her favorite helping to tame frizz and smooth my hair after blow drying. She also tried the Moisture Recovery line which left her hair feeling”more balanced and for lack of a better term – bouncy, almost weightless.”">