– JULY 2013

July 12, 2013 reached out to Joico Celebrity Colorist, George Papanikolas, a man who has worked his magic on paparazzi bait like Sofia Vergara, Mila Kunis, Miranda Kerr and the Kardashians — to get the final word on how the rich and famous get away with so much hair coloring, and whether it’s possible for the rest of us dye-junkies to pull it off without our hair turning to hay. It’s a matter of money, but it’s also about time. Coloring your hair isn’t just an hours-long process … it’s a long-term commitment.

When Emma Stone went a dark brunette route, people were shocked. But it was so shiny. So glossy and bouncy. How often can you color your hair without it falling out?
“To keep your hair in its best condition, you should color every four to six weeks,” says Papanikolas. “That gives your colorist enough regrowth so they don’t overlap. You can come in sooner, and it won’t fall out, but it can get drier.”

Emma’s turn with an extreme platinum color stunned – It was how effortlessly she pulled it off — like she was born with it. She clearly went far beyond simple highlights. So, how often can you get highlights done?
“Every three months,” Papanikolas says, “Any sooner, and you risk damage.” Highlighting may seem like it does minimal damage. But because you’re using direct contact of chemicals onto a smaller portion of hair, doing it too often can cause breakage.

Emma’s natural red hair puts her at the top of our celebrity ginger crushes. When she makes it fiery, we love it even more. Still looking full of life and untouched, we’re wondering: Does the amount of damage vary by the color you choose for your hair? Is blonde actually a girl’s worst enemy?
In a word, yes. “Going darker usually causes the least amount of damage,” says Papanikolas. “Going lighter causes the most damage. Any time you go more than four shades lighter than your natural color, you are risking the most damage. Brunette to red is easy if you are starting with natural hair color. If it’s been previously colored, then you need to strip the color out first, and then add the red.

Emma never looks like her hair has been put through a blender. What’s the best way to minimize the effects of coloring too often?
“Be sure to use a gentle, color-safe shampoo to keep fading to a minimum, allowing you to go longer between color visits,” Papanikolas says. “You will also want to use a conditioner that repairs and softens the hair.” George’s pick: Joico K-PAK Color Therapy Shampoo and Conditioner.">